About
OUR STORY

Who We Are


Amerald, an exclusive lifestyle and concierge service company, was founded by Ayman Assi in 2007. Since its inception, our goal has been ‘exceptional service at an unprecedented level’. When dealing with us we ensure that our clients receive the very best of everything that life has to offer.

Drawing on an elite and extensive network of contacts, Amerald always puts our clients first. We proactively anticipate clients’ needs. Irrelevant of how hard it will be or how much time it will take. We make our clients’ dreams become reality. We are a company that prides ourselves on the fact that details mean everything!

CEO's Words

Amerald is a really important business to me, we have evolved so much in a short amount of time. However, Our recent growth has only motivated us further to keep expanding our network primarily in the UK but also internationally. Our main goal is to ensure client satisfaction and to adhere to the requirements of our clientele.

We are a team of professionals in the luxury and digital services market space for whom ‘Details Mean Everything’. With us, your dreams become reality.

Welcome to Amerald.

Reimagine Luxury

Our clients have the highest of expectations. This motivates us to keep giving an unsurpassed level of service and care. We are proud of the reputation we have built over the years, which has helped us establish an elite and exclusive client book. Its simple, we focus on understanding our client, so that we can anticipate their needs. Clients stand at the core of who Amerald are.

The Only Way to Travel

Flying private has become a reality for many individuals and businesses  keen to save time whilst travelling in comfort and safety. Our clients arrive at the airport only 20 minutes before their flight and enjoy a 5 star meal on-board. On landing, there is a meet and greet at the airport by our expert team and a personal driver to take them to their destination. We also offer meet & greets for commercial flights with fast arrivals and royal suite exit. Enjoy what you love whilst we take care of the rest. With Amerald, travelling is made easy.